Step 1 · 15 minutes
The kickoff
One short call sets your voice and your guardrails: what to post, what never to post, and what needs a call first. That's the last homework you get.
Second Shift Commerce · An RMG company
Your social media, handled.
Local businesses don't have a content problem — they have a Tuesday problem. The work is good, the customers are happy, and the accounts go silent for six weeks because posting isn't anybody's job. Second Shift is that job: we plan, produce, and post your content every week — on schedule, in your voice — while the work gets done on the second shift, so yours doesn't have to. Prefer to run the same toolkit yourself? Backstage licensing is the do-it-yourself route; Second Shift is the managed route when you want us at the controls — and every Second Shift plan includes the matching Backstage tier while your plan is active — Starter includes Solo, Growth includes Team, Partner includes Multi — so the toolkit is yours either way.
How it works
Step 2 · Monthly
The plan, in plain language
Every month you see the content plan before anything posts — what, where, and when, in words a busy owner reads once.
Step 3 · Weekly
Produced, checked, posted
We write, design, and produce your content. Every piece passes an internal quality gate, and nothing ships in your name that you haven't had the chance to see. Approve, tweak, pull, or pause anything — including a big pause button for the days your business needs quiet more than content.
Step 4 · Monthly
The report
Growth and Partner plans include a one-page monthly report in plain language — what went out, what it did, what's next.
Plans, at published rates
Flat monthly rates. No setup fee to get started, and the founding offer is a single one: $299/mo founding price for the first 5 Second Shift Starter customers, locked 12 months (standard $349). Every plan is a service level — reporting, support, and how much of the crew's week is yours — never a meter: every plan includes unlimited posts and unlimited platforms. The same customer toolkit powers the work, every Second Shift plan includes the matching Backstage tier while your plan is active (Starter includes Solo, Growth includes Team, Partner includes Multi), and a Backstage license on its own — tools only, no service — is there if you would rather operate it yourself.
Plan · Starter
$299/mo
For getting consistent — Founding — first 5 customers: the $299/mo founding price, locked 12 months. Standard rate $349/mo once the founding cohort fills.
- Unlimited posts · unlimited platforms
- Monthly content plan
- Includes Backstage Solo while your plan is active
Plan · Growth
$799/mo
The healthy middle — most room to grow.
- Unlimited posts · unlimited platforms
- Monthly content plan + monthly report
- Includes Backstage Team while your plan is active
Plan · Partner
$1,199/mo
Your full social department.
- Unlimited posts · unlimited platforms
- Monthly content plan + monthly report
- Includes Backstage Multi while your plan is active
Add-ons · A shelf of things
Things, not meters
Extra toolkit packs, and graphics packs — stream packs and channel identity packs — built from your brand kit. Add-ons add tools and art. Posts and platforms are already unlimited on every plan, so nothing on the shelf ever meters them. See the packs →
Studio one-offs · Priced per piece
One-time builds
- Spokesperson Twin — from $499 (range $499–999) · Buy — from $499
- Live Show Kit — from $299 per event (range $299–499) · Buy — from $299
- Sonic Identity — from $249 (range $249–399) · Buy — from $249
- Cast Cameo — from $199 (range $199–399) · Buy — from $199
- Story of the Business — from $799 (range $799–1,499) · Buy — from $799
Rather run it yourself? · $29 kit — or a Backstage license
The DIY Social Content Kit
Instant download after checkout — the complete 26-guide RMG how-to library (PDF), delivered in your portal Downloads. Start with the playbook we run — planning rhythm, post recipes, and the quality checklist. One payment, yours to keep. For hands-on access to the customer toolkit itself, license Backstage; Second Shift remains the managed route when you want the same work run for you.
House rules you can hold us to
Approval law
Drafts → your review → approved-only publishing. Buying never means account access: access is granted by you, and revocable by you, at any time.
No-hostage vault
Everything made for you is yours — assets and exports included, on exit, for any reason.
Disclosed, plainly
Our production uses AI assistance under human direction and review, and we say so — see our AI Content Disclosure.
Cancel anytime.
Everything we made for you is yours.
The keep-everything guarantee: ending the service never costs you your assets. Everything produced for your business — assets and exports included — is yours to keep, on exit, for any reason, with no export or release fee. Ever.
Not sure which plan fits? The plan-fit quiz — three questions about your team, your brands, and whether you want the tools in your hands or the work off your desk — recommends the right plan at the published rates, and tells you when a Backstage license on its own is the better buy.
Our promise, in writing: we sell consistency and craft. We never promise reach, leads, or sales numbers — anyone who does is guessing with your money. Full terms live in the Client Services Agreement and on the Refunds & Cancellation page.